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EMPLOYER BRANDING

Over the past five years, we’ve been having fascinating conversations with some of the world’s leading employers about today’s fast transforming world of work and how they make themselves attractive to talent.

 

Their employer brand must strike a careful balance between inspiration and authenticity to succeed. Social media puts employers under a harsh spotlight if they fail to live up to their promises.

 

Randstad – a global employment service and advisory business – instigated the Randstad Employer Brand Research, a worldwide research programme that looks at what draws people to particular companies and industry sectors and what puts them off.

 

Our case studies look at the stories behind the research and asks leading organisations such as Zurich Airport, ING, Microsoft, Philips, Singapore Airlines and Ikea how they engage and interact with current staff and future employees to become an employer of choice.

White papers and blogs

Well researched, meaningful content is key to keep clients engaged. Mot Juste uses its knowledge of the world of work to write incidental white papers on a range of employment related topics, including: